In SWOT analysis, which category refers to external positive factors?

In SWOT analysis, which category refers to external positive factors?

• A. Strengths
• B. Weaknesses
• C. Opportunities
• D. Threats

Answer: (C)

External positive factors are opportunities—the favorable changes in the outside environment that a business can exploit to improve performance. In SWOT, strengths and weaknesses are internal factors inside the organization, while opportunities and threats come from the external world. Opportunities can arise from rising demand, opening new markets, regulatory shifts that help your business, new technologies, or partnerships that enable growth. Threats are external but negative, so they’re not the positive factor. This makes opportunities the best fit for external positive factors.

External positive factors are opportunities—the favorable changes in the outside environment that a business can exploit to improve performance. In SWOT, strengths and weaknesses are internal factors inside the organization, while opportunities and threats come from the external world. Opportunities can arise from rising demand, opening new markets, regulatory shifts that help your business, new technologies, or partnerships that enable growth. Threats are external but negative, so they’re not the positive factor. This makes opportunities the best fit for external positive factors.